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# Pipe (Growth Channel) Market Demand Profitability Ease of Execution Strategic Value Score (/10) Why It Matters
1 Cybersecurity-as-a-Service (MDR, SOC-lite, ZTNA, EDR) 10 9 6 10 8.8 Exploding demand due to KVKK, cyber insurance, ransomware; Turkish SMBs lack in-house security.
2 Cloud Migration & CloudOps (AWS, GCP, Azure, Turkcell/DC providers) 9 8 7 9 8.5 High cloud adoption wave; companies need hybrid/multi-cloud.
3 Network Modernization & NaaS (SD-WAN, Wi-Fi 6/6E, SASE) 9 8 6 9 8.2 SD-WAN & secure access demand increasing with remote work + branch connectivity.
4 Managed Compliance + Audit-readiness (KVKK, ISO 27001, PCI DSS) 8 9 7 8 8.0 SMEs need compliance but lack expertise; high-margin advisory + recurring managed security.
5 Automation & AI Ops (RPA, Infra Automation, AIOps for SMEs) 7 9 6 9 7.9 Turkey’s labor costs rising; automation reduces OPEX, big appeal for mid-market.
6 Managed IT + Helpdesk (Enterprise-grade for SME market) 8 7 8 7 7.8 Core MSP offering; still in demand; differentiates on SLAs & automation.
7 Backup/DRaaS (Cross-datacenter, Azure/Turkcell/Vodafone DR) 8 8 7 6 7.6 Earthquake risk & new regulations increase DR demand.
8 Industry-Specific Solutions (Health, Retail, Manufacturing verticals) 7 8 6 8 7.4 Tailored MSP bundles sell well in Turkish vertical markets.
9 IoT & Edge Management (Factories, energy, logistics) 6 8 5 9 7.2 Slow growth but high ROI in industrial zones; strong fit for advanced MSPs.
10 MSP Co-managed IT (augment internal IT teams) 6 7 9 7 7.1 Turkish enterprises keep small IT teams; co-managed fills skill gaps.