pipes

# 
 Pipe (Growth Channel) 
 Market Demand 
 Profitability 
 Ease of Execution 
 Strategic Value 
 Score (/10) 
 Why It Matters 
 
 
 
 
 1 
 Cybersecurity-as-a-Service (MDR, SOC-lite, ZTNA, EDR) 
 10 
 9 
 6 
 10 
 8.8 
 Exploding demand due to KVKK, cyber insurance, ransomware; Turkish SMBs lack in-house security. 
 
 
 2 
 Cloud Migration & CloudOps (AWS, GCP, Azure, Turkcell/DC providers) 
 9 
 8 
 7 
 9 
 8.5 
 High cloud adoption wave; companies need hybrid/multi-cloud. 
 
 
 3 
 Network Modernization & NaaS (SD-WAN, Wi-Fi 6/6E, SASE) 
 9 
 8 
 6 
 9 
 8.2 
 SD-WAN & secure access demand increasing with remote work + branch connectivity. 
 
 
 4 
 Managed Compliance + Audit-readiness (KVKK, ISO 27001, PCI DSS) 
 8 
 9 
 7 
 8 
 8.0 
 SMEs need compliance but lack expertise; high-margin advisory + recurring managed security. 
 
 
 5 
 Automation & AI Ops (RPA, Infra Automation, AIOps for SMEs) 
 7 
 9 
 6 
 9 
 7.9 
 Turkey’s labor costs rising; automation reduces OPEX, big appeal for mid-market. 
 
 
 6 
 Managed IT + Helpdesk (Enterprise-grade for SME market) 
 8 
 7 
 8 
 7 
 7.8 
 Core MSP offering; still in demand; differentiates on SLAs & automation. 
 
 
 7 
 Backup/DRaaS (Cross-datacenter, Azure/Turkcell/Vodafone DR) 
 8 
 8 
 7 
 6 
 7.6 
 Earthquake risk & new regulations increase DR demand. 
 
 
 8 
 Industry-Specific Solutions (Health, Retail, Manufacturing verticals) 
 7 
 8 
 6 
 8 
 7.4 
 Tailored MSP bundles sell well in Turkish vertical markets. 
 
 
 9 
 IoT & Edge Management (Factories, energy, logistics) 
 6 
 8 
 5 
 9 
 7.2 
 Slow growth but high ROI in industrial zones; strong fit for advanced MSPs. 
 
 
 10 
 MSP Co-managed IT (augment internal IT teams) 
 6 
 7 
 9 
 7 
 7.1 
 Turkish enterprises keep small IT teams; co-managed fills skill gaps.